In 2014, London’s Blueprint for a Physically Active City was launched by a group for organisations. With the support of Sport England, London Councils and the Mayor of London, London Sport was created to help physical activity and sport to work better in London – and specifically, to get 1,000,000 Londoners active by 2020.
For their “Revolution will be Digital Conference” they asked us for an invitation to set the tone for the event and capture their vision to be #MostActiveCity in the world. Our interactive invitation shared all that delegates needed to know; delivered a great user experience; and as it was dynamic, it was perfectly “on brand” with the London Sport vision.
They liked it so much, they invited us to produce their 2015-2016 Review: A Solid Start… but that’s another story!